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Total video streams, streams per viewer and time per viewer were all up in December 2009, led by 13% growth in time per viewer, according to US online video viewing data from The Nielsen Company. The December 2009 Nielsen VideoCensus reveals that unique viewers of online video topped 137 million for the month, representing a 10.3% year-over-year increase. Total streams viewed totaled more than 10.7 billion, a nearly 12% increase over 2008. Approximately 78 streams per viewer were watched, a 1.4% increase over 2008.  Time per viewer increased 13.2% to 193.2 minutes, Nielsen said.

All of the metrics, however,  showed month-over-month declines vs. November 2009:

Top Video Streams

Top Ranked Video Streams

Top Online Brands for Videos Viewed

In its ranking of top online brands for video streams, Nielsen reported that Google’s YouTube – with more than 6.4 billion streams and 105 million unique viewers – continues to reign as the #1 brand in December 2009. Hulu, which has climbed into the #2 position, Yahoo, Turner Sports and Entertainment Digital Network and MSN/Windows Live/Bing round out the top five on the top 10 list:

Top Ranked Video Streams December

Top Ranked Video Streams December

In a comparison with the Nielsen data, comScore Inc. – which uses a different methodology to measure online video viewing – recently reported that more than 170 million US internet users watched online video during November 2009, and a record high of nearly 31 billion videos were viewed during the month.

Google, Hulu, Viacom Digital and Microsoft topped the comScore list as the properties with the most videos viewed, according to the firm.

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