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How iPad Usage is Shaping Up
In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet ...
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Mature Consumers Seek Edgy Brands
A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com. The Rise of ‘Maturialism’ ...
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Can Twitter Turn a Revenue Trickle into a Stream?
It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, ...
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Most Companies Have Social Media Strategies
Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As ...
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Facebook users warned of ‘Dislike’ scam
Computer security firm Sophos on Monday warned that scammers are duping Facebook users with a bogus "Dislike" button that slips malicious software onto machines. There is no "Dislike" version of ...
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Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with ...
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Few Consumers Interested in Tablet PCs
Only 11% of global online consumers currently own or have interest in tablet PCs, although the Middle East shows far greater interest, according to a new study from The Nielsen ...
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Filed under News, Research, social media
What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online ...
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Filed under News, Research, social media
Twitter Use More than Doubles
Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked ...
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Filed under News, Research, social media
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