Archive for the ‘News’ Category:

ACCC wins appeal against Google

Written on April 11th, 2012 by Mike Andrewno shouts
This week the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission’s appeal filed in October 2011 against Google. The Full Court declared that Google, by publishing the ...
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Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools

Written on March 31st, 2012 by Mike Andrewno shouts
Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing ...
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Social Shares Drive 1 in 4 Online Shoppers to Purchase

Written on March 31st, 2012 by Mike Andrewno shouts
  1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, ...
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Facebook to debut on stock market in May

Written on March 31st, 2012 by Mike Andrewno shouts
Facebook will make its stock market debut in May with a record-setting initial public offering of shares, according to a report in the Wall Street Journal. The world’s leading online ...
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Purchase Recommendations From Blogs Highly Influential to Women

Written on March 26th, 2012 by Mike Andrewno shouts
  61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among BlogHer ...
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Social Networks Positively Impact Entertainment Decisions

Written on March 26th, 2012 by Mike Andrewno shouts
  Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%), according to The Hollywood Reporter (THR) ...
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Coles Social Media Crime

Written on March 9th, 2012 by Mike Andrewno shouts
Coles has become the latest major brand to experience a social media backlash after posing the statement: ‘In my house it’s a crime not to buy….’ elicited a string of ...
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Coke’s social media ‘story’ fizzles out

Written on March 2nd, 2012 by Mike Andrewno shouts
Coca-Cola is the latest company to have a social media marketing attempt go wrong. The company invited fans to post one-word comments in addition to previous posts on the company’s ...
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GPs set to prescribe health apps

Written on February 23rd, 2012 by Mike Andrewno shouts
  GPs in the UK are set to ‘prescribe’ smartphone apps to patients to help them manage their own health. The Department of Health says the technology can put patients ...
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Gen Y Speeds Up Luxury Goods Spending

Written on February 23rd, 2012 by Mike Andrewno shouts
Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers As Generation Y grows up and gains more buying power, the 18- to 34-year-old age ...
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