Archive for the ‘Research’ Category:
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‘Downturn Shoppers’ Look to Digital for Savings
Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a ...
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Marketers Follow Users to More Social Sites
Marketing efforts spreading beyond Facebook, Twitter and LinkedIn Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the ...
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US lawmakers abandoning online piracy bill
Five days before a critical vote, US senators are abandoning an anti-piracy bill after an outpouring of online opposition to tinkering with internet freedoms. Senate Democratic leaders still plan to ...
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SOPA blackout: Bills lose three co-sponsors amid protests
In case you missed all the news on the proposed bill to Stop On Line Piracy, or SOPA as it has become known, is a bill that was introduced into ...
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China web users hits 513 million
The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group reports. ...
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Most Consumers Still Don’t Talk About Brands on Social Sites
Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not ...
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B2B Marketers Struggle With Compelling Content
B2B Marketers Struggle With Compelling Content 41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing ...
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Mobile Marketers Most Interested in Apps, Barcodes
Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 ...
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Facebook rolls out Timeline feature
Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page. The new ...
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