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<itunes:summary>Listen as Mike takes you through tips &amp; techniques for small business owners wanting to improve their on oine marketing</itunes:summary>
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	<itunes:author>Mike Andrew</itunes:author>
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		<title>Social Media &#8211; Creating The Handshake &amp; Working The Room</title>
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	<itunes:summary>
			
				
			
		

Social Media Madness

You put a lot of work in setting up your profiles on social media sites, making sure that you include all the relevant information, contact numbers, email address, great looking photo, update it regularly and then – Nothing!
It’s called Social Media, but sometimes the people who use social media are not social at all.
So get out there, meet and network these social media users, introduce yourself and create conversations. The more you network or meet people on the web, the more followers you will generate.
You have just entered the biggest conference or social event in the world and if you stand in the corner and do nothing, that is what you will get out of all of your efforts. I only update or post when I have something to say that is relevant to you, my readers.
Ahh, have I got your attention with that comment? You are not stalking other users, they are there to network just like you and get information from like minded people on all kinds of interests and passions.
Start conversations with them, invite them to connect with you and network. Good luck and please let me know your thoughts on this post and wether you found the information helpful.
One of the things that I  notice when I talk to people, is they can talk passionately about the subject that is closest to them when they are face to face, but as soon as they get in front of a computer, they become totally different people. Twitter, Facebook, Blogs are all big social events and you need to get out and create traffic by inviting and following other users.
That’s because you need to introduce yourself &amp; work the room. This way you will start to build a following and this in turn creates more followers, as like minded social media users will find you and your sites.
Update often, but make your updates relevant, don’t waste their time when they start to follow you, for instance, I made a decision when I started this blog, not to include gossip or to criticise other portals when I post, this blog has always been there to provide you with helpful and useful information on social media and internet marketing, and I’ve stuck to that theme.
Here’s a great social media video that will help you get to terms with how to work the room. This social media networking applies to all your on line activities, they way you write, structure your content etc, all impacts on the way your content will be viewed on social media sites.



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		<title>A Social Media Strategy – Where To Start?</title>
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		<pubDate>Fri, 04 Sep 2009 22:22:19 +0000</pubDate>
		<dc:creator>Mike Andrew</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Blog]]></category>
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	<itunes:summary>
			
				
			
		
During my seminar presentations I probably sell the concept of a social media strategy like a salesman, get you on a high and all excited about the potential it brings to you and then leave you on your own to do it.
If you are wanting to start your blog or social media strategy, first thing to do before you set up, is listen. Join Twitter and Facebook and any other social media site you’d like to participate in and listen.
It’s time to create your own masterpiece and dive into the conversation. Once you have decided what you like, then start to engage.
Make sure your information is engaging, challenging and stimulating, continue to listen and join in conversations on other blogs, and you’ll be on your way. Follow the conversations and take note of the way the writer structures the information, more importantly, take note of the content and whether it provides you with really good information or advice that you find useful.
Do this by commenting on blog posts you like, giving a blog writer feedback joins you in the conversation that blog writer is having with his or her readers. Listen to conversations on blogs that are of interest to you and your business or the area you want to enter into.
Now, once you have all the research and are aware of how the conversations take place, is the time to get your hands dirty.
Next, I’ll talk about designing your  social media strategy and target market.
You can listen to this post as a podcast by clicking on the player below:

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