Microsoft slams new Google policy

Microsoft has taken out full-page newspaper adverts to criticise changes to Google’s policies. Google has touted the changes it announced last week as a simplification of detailed but obtuse policies ...

Google reveals action over Mosley

Google has removed hundreds of web pages relating to former Formula 1 boss Max Mosley’s sex life from its search results index, Britain’s Leveson Inquiry on press standards has heard. ...

Twitter to censor itself in some nations

Twitter has refined its technology so it can censor messages on a country-by-country basis. The additional flexibility is likely to raise fears that the short-messaging company’s commitment to free speech ...
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Most Consumers Still Don’t Talk About Brands on Social Sites

Published on January 17th, 2012no comments
Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not ...
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B2B Marketers Struggle With Compelling Content

Published on December 9th, 2011no comments
B2B Marketers Struggle With Compelling Content   41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing ...
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Mobile Marketers Most Interested in Apps, Barcodes

Published on December 9th, 2011no comments
Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 ...
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Facebook rolls out Timeline feature

Published on December 7th, 2011no comments
Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page. The new ...
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Bosses stalk Facebook before hiring

Published on November 29th, 2011no comments
More than a quarter of Australian employers use social networking sites such as Twitter and Facebook before hiring staff, according to new research. Telstra’s Cyber-Safety survey found that almost half ...
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Internet a ‘surveillance machine’

Published on November 29th, 2011no comments
WikiLeaks founder Julian Assange has blasted the mainstream media, Washington, banks and the internet itself as he addressed journalists in Hong Kong via videolink from house arrest in England. Fresh ...
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How Blogs Influence Purchases and Recommendations

Published on November 24th, 2011no comments
Bloggers comment on brands and post to social media, expanding reach Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate ...
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Study: Half of all social media campaigns fall flat

Published on November 14th, 2011no comments
Before you launch your next big social media campaign, you may want to ask: Is anybody really listening? A new TNS report reveals that as many as half of all ...
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How Well Do Companies Respond to Customer Complaints?

Published on November 11th, 2011no comments
Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it give ...
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Top 5 Social Media Scams

Published on November 10th, 2011no comments
We’re wired to be social creatures, and sites like Twitter and Facebook have capitalized on this to great success. According to its COO Sheryl Sandberg, Facebook draws 175 million logins ...
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