Older Adults Double SocNet Use

US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project. ...

How iPad Usage is Shaping Up

In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet ...

Mature Consumers Seek Edgy Brands

A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com. The Rise of ‘Maturialism’ ...
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Social Media Training Day Kuala Lumpur & Singapore

Published on August 11th, 2010no comments
I just wanted to say what a buzz we all had at the Trueventus Social Media MBA that took place last week in Kuala Lumpur and Singapore. The team on ...
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Men More Mobile

Published on August 11th, 2010no comments
Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are ...
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Heavy Twitter Users Bring Social Activity to New Heights

Published on August 10th, 2010no comments
Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the ...
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Social Sites Get People Talking, but Marketers Must Earn Trust

Published on August 9th, 2010no comments
Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time ...
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Twitter Followers Seek Info, Value

Published on August 5th, 2010no comments
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for ...
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Twitter Has Higher Global Reach for Women

Published on August 3rd, 2010no comments
Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates ...
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Geolocation Grows Despite Privacy Concerns

Published on August 3rd, 2010no comments
Two in five mobile owners use location-aware services As some marketers wonder about the possible audience for check-in services like foursquare, which reached 2 million users and 100 million check-ins ...
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Social Media Training Courses

Published on August 2nd, 2010no comments
The next full day Social Media training course for CEO’s and Marketing Professionals takes place on Wednesday the 4th of August at the Park Royal Hotel Kuala Lumpur,followed by Friday ...
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Fewer Women Online Spending More Time

Published on July 31st, 2010no comments
Women account for slightly fewer than half of global internet users but spend more time online than men, according to a new study from comScore. Women Account for 46% of ...
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Marketers Put More Lead Gen Budgets Online

Published on July 28th, 2010no comments
Online channels most effective—especially when rigorously measured Lead generation budgets were slashed by many companies in 2009, but now that the economy is on the uptick again, dollars are flowing ...
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