Published on January 17th, 2012no comments

Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not ...
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Published on December 9th, 2011no comments

B2B Marketers Struggle With Compelling Content 41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing ...
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Published on December 9th, 2011no comments

Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 ...
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Published on December 7th, 2011no comments

Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page. The new ...
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Published on November 29th, 2011no comments

More than a quarter of Australian employers use social networking sites such as Twitter and Facebook before hiring staff, according to new research. Telstra’s Cyber-Safety survey found that almost half ...
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Published on November 29th, 2011no comments

WikiLeaks founder Julian Assange has blasted the mainstream media, Washington, banks and the internet itself as he addressed journalists in Hong Kong via videolink from house arrest in England. Fresh ...
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Published on November 24th, 2011no comments

Bloggers comment on brands and post to social media, expanding reach Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate ...
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Published on November 14th, 2011no comments

Before you launch your next big social media campaign, you may want to ask: Is anybody really listening? A new TNS report reveals that as many as half of all ...
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Published on November 11th, 2011no comments

Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it give ...
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Published on November 10th, 2011no comments

We’re wired to be social creatures, and sites like Twitter and Facebook have capitalized on this to great success. According to its COO Sheryl Sandberg, Facebook draws 175 million logins ...
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