Older Adults Double SocNet Use
US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project. ...
How iPad Usage is Shaping Up
In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet ...
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Social Media Training Day Kuala Lumpur & Singapore
I just wanted to say what a buzz we all had at the Trueventus Social Media MBA that took place last week in Kuala Lumpur and Singapore. The team on ...
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Men More Mobile
Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are ...
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Heavy Twitter Users Bring Social Activity to New Heights
Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the ...
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Social Sites Get People Talking, but Marketers Must Earn Trust
Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time ...
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Twitter Followers Seek Info, Value
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for ...
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Twitter Has Higher Global Reach for Women
Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates ...
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Geolocation Grows Despite Privacy Concerns
Two in five mobile owners use location-aware services As some marketers wonder about the possible audience for check-in services like foursquare, which reached 2 million users and 100 million check-ins ...
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Social Media Training Courses
The next full day Social Media training course for CEO’s and Marketing Professionals takes place on Wednesday the 4th of August at the Park Royal Hotel Kuala Lumpur,followed by Friday ...
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Fewer Women Online Spending More Time
Women account for slightly fewer than half of global internet users but spend more time online than men, according to a new study from comScore. Women Account for 46% of ...
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Marketers Put More Lead Gen Budgets Online
Online channels most effective—especially when rigorously measured Lead generation budgets were slashed by many companies in 2009, but now that the economy is on the uptick again, dollars are flowing ...
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