Published on November 9th, 2011no comments

Brands that include photos and calls to action see higher engagement rates with those posts Companies on Facebook and other social sites are always trying to determine what to post ...
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Published on November 3rd, 2011no comments

There is a lesson to be learned for all companies in the following story, as Internet marketing consultants, we are constantly advising our clients to ensure they have secured all ...
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Published on November 3rd, 2011no comments

A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted ...
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Published on November 3rd, 2011no comments

Suppressing social networks or mobile phones at times of unrest is ‘unacceptable’, the UK Foreign Secretary has told a global summit on cyber-crime. Human rights such as privacy and freedom ...
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Published on October 31st, 2011no comments

Qantas is the talk of the town on social networking sites after CEO Alan Joyce took the unprecedented step of grounding the airline’s domestic and international aircraft. Twitter account holders ...
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Published on October 27th, 2011no comments

Boomers still prefer TV during workday Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in ...
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Published on October 21st, 2011no comments

6 in 10 Twitter Followers are Existing Customers More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to ...
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Published on October 20th, 2011no comments

Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but ...
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Published on October 17th, 2011no comments

Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix. Results from ...
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Published on October 14th, 2011no comments

Steve Yegge, a senior engineer at Google, has accidentally and publicly posted a critical analysis about his company’s understanding of platforms, calling Google Plus a "complete failure." In a 4,000-plus-word ...
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