Microsoft slams new Google policy

Microsoft has taken out full-page newspaper adverts to criticise changes to Google’s policies. Google has touted the changes it announced last week as a simplification of detailed but obtuse policies ...

Google reveals action over Mosley

Google has removed hundreds of web pages relating to former Formula 1 boss Max Mosley’s sex life from its search results index, Britain’s Leveson Inquiry on press standards has heard. ...

Twitter to censor itself in some nations

Twitter has refined its technology so it can censor messages on a country-by-country basis. The additional flexibility is likely to raise fears that the short-messaging company’s commitment to free speech ...
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What Encourages Facebook Engagement?

Published on November 9th, 2011no comments
Brands that include photos and calls to action see higher engagement rates with those posts Companies on Facebook and other social sites are always trying to determine what to post ...
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Blogger told to take Speedos off porn site

Published on November 3rd, 2011no comments
There is a lesson to be learned for all companies in the following story, as Internet marketing consultants, we are constantly advising our clients to ensure they have secured all ...
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Most Social Shoppers Trust SocNet Reviews

Published on November 3rd, 2011no comments
A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted ...
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‘We should never block social networks’

Published on November 3rd, 2011no comments
Suppressing social networks or mobile phones at times of unrest is ‘unacceptable’, the UK Foreign Secretary has told a global summit on cyber-crime. Human rights such as privacy and freedom ...
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Twitter stalks the wrong Alan Joyce

Published on October 31st, 2011no comments
Qantas is the talk of the town on social networking sites after CEO Alan Joyce took the unprecedented step of grounding the airline’s domestic and international aircraft. Twitter account holders ...
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Facebook Usage Beats TV During Work Hours

Published on October 27th, 2011no comments
Boomers still prefer TV during workday Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in ...
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6 in 10 Twitter Followers are Existing Customers

Published on October 21st, 2011no comments
6 in 10 Twitter Followers are Existing Customers   More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to ...
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Social Media Presence More Important Than Social Media Ads

Published on October 20th, 2011no comments
Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but ...
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Beware Backfiring Social Media Ads

Published on October 17th, 2011no comments
  Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix. Results from ...
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Google Engineer Calls Google Plus a ‘Complete Failure’

Published on October 14th, 2011no comments
Steve Yegge, a senior engineer at Google, has accidentally and publicly posted a critical analysis about his company’s understanding of platforms, calling Google Plus a "complete failure." In a 4,000-plus-word ...
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