ACCC wins appeal against Google

This week the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission’s appeal filed in October 2011 against Google. The Full Court declared that Google, by publishing the ...

Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools

Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing ...

Social Shares Drive 1 in 4 Online Shoppers to Purchase

  1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, ...
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‘Downturn Shoppers’ Look to Digital for Savings

Published on January 25th, 2012no comments
Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a ...
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Marketers Follow Users to More Social Sites

Published on January 24th, 2012no comments
Marketing efforts spreading beyond Facebook, Twitter and LinkedIn Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the ...
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US lawmakers abandoning online piracy bill

Published on January 20th, 2012no comments
Five days before a critical vote, US senators are abandoning an anti-piracy bill after an outpouring of online opposition to tinkering with internet freedoms. Senate Democratic leaders still plan to ...
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SOPA blackout: Bills lose three co-sponsors amid protests

Published on January 19th, 2012no comments
In case you missed all the news on the proposed bill to Stop On Line Piracy, or SOPA as it has become known, is a bill that was introduced into ...
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China web users hits 513 million

Published on January 17th, 2012no comments
The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group reports. ...
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Most Consumers Still Don’t Talk About Brands on Social Sites

Published on January 17th, 2012no comments
Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not ...
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B2B Marketers Struggle With Compelling Content

Published on December 9th, 2011no comments
B2B Marketers Struggle With Compelling Content   41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing ...
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Mobile Marketers Most Interested in Apps, Barcodes

Published on December 9th, 2011no comments
Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 ...
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Facebook rolls out Timeline feature

Published on December 7th, 2011no comments
Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page. The new ...
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Bosses stalk Facebook before hiring

Published on November 29th, 2011no comments
More than a quarter of Australian employers use social networking sites such as Twitter and Facebook before hiring staff, according to new research. Telstra’s Cyber-Safety survey found that almost half ...
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