ACCC wins appeal against Google
This week the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission’s appeal filed in October 2011 against Google. The Full Court declared that Google, by publishing the ...
Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools
Social Shares Drive 1 in 4 Online Shoppers to Purchase
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Internet a ‘surveillance machine’
WikiLeaks founder Julian Assange has blasted the mainstream media, Washington, banks and the internet itself as he addressed journalists in Hong Kong via videolink from house arrest in England. Fresh ...
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How Blogs Influence Purchases and Recommendations
Bloggers comment on brands and post to social media, expanding reach Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate ...
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Study: Half of all social media campaigns fall flat
Before you launch your next big social media campaign, you may want to ask: Is anybody really listening? A new TNS report reveals that as many as half of all ...
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How Well Do Companies Respond to Customer Complaints?
Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it give ...
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Top 5 Social Media Scams
We’re wired to be social creatures, and sites like Twitter and Facebook have capitalized on this to great success. According to its COO Sheryl Sandberg, Facebook draws 175 million logins ...
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What Encourages Facebook Engagement?
Brands that include photos and calls to action see higher engagement rates with those posts Companies on Facebook and other social sites are always trying to determine what to post ...
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Blogger told to take Speedos off porn site
There is a lesson to be learned for all companies in the following story, as Internet marketing consultants, we are constantly advising our clients to ensure they have secured all ...
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Most Social Shoppers Trust SocNet Reviews
A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted ...
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‘We should never block social networks’
Suppressing social networks or mobile phones at times of unrest is ‘unacceptable’, the UK Foreign Secretary has told a global summit on cyber-crime. Human rights such as privacy and freedom ...
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Twitter stalks the wrong Alan Joyce
Qantas is the talk of the town on social networking sites after CEO Alan Joyce took the unprecedented step of grounding the airline’s domestic and international aircraft. Twitter account holders ...
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