Posts Tagged ‘advertising’

ACCC wins appeal against Google

Written on April 11th, 2012 by Mike Andrewno shouts
This week the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission’s appeal filed in October 2011 against Google. The Full Court declared that Google, by publishing the ...
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Facebook doubles 2011 revenues

Written on September 10th, 2011 by Mike Andrewno shouts
Facebook doubled its revenues in the first half of this year, to 1.6 billion dollars ($A1.5 billion). The Wall Street Journal reports that, with 750 million Facebook members worldwide, the ...
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Are Digital Marketers Ignoring Baby Boomers?

Written on April 5th, 2011 by Mike Andrew3 shouts
Boomers spend more time and money online than any other demographic   Boomers’ lives are going in many different directions, as empty-nesters, step-parents, grandparents and caregivers. For all of these ...
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Mobile vs. Social: The Status of Marketing Integration

Written on April 1st, 2011 by Mike Andrewno shouts
Email has best integration with mobile and social tactics   Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from ...
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Long-Tail Websites Boost Ad Efficiency

Written on March 15th, 2011 by Mike Andrewno shouts
Placements on smaller, niche sites increase response to ads Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be ...
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Search Behaviour Shines Spotlight on Organic Results

Written on March 14th, 2011 by Mike Andrewno shouts
Paid search ads tend to be overlooked Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic. ...
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How Marketers Can Benefit from Video Ad Engagement

Written on February 26th, 2011 by Mike Andrewno shouts
Engagement crucial in this high-cost medium   Marketers value engagement because its presence indicates that a campaign has connected in some way with the target audience. However, while engagement is ...
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How Well Is Social Media Fitting into the Marketing Mix?

Written on February 26th, 2011 by Mike Andrewno shouts
Budgets are rising, but integrating social media into overall strategies is still a challenge   Over the next several years, social media spending will become a bigger percentage of companies’ ...
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Targeting Boosts Low Facebook Click Rates

Written on February 19th, 2011 by Mike Andrewno shouts
How much do low average clickthroughs matter for marketers?   eMarketer estimates marketers around the world will spend $6 billion advertising on social networks this year, and the return on ...
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Where Are Social Media Marketers Seeing the Most Success?

Written on February 4th, 2011 by Mike Andrewno shouts
It may surprise you, but the answer isn’t Facebook More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are ...
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