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Posts Tagged ‘advertising’

Can Twitter Turn a Revenue Trickle into a Stream?

Written on August 27th, 2010 by Mike Andrewno shouts

It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, ...

Full Story » Filed under News, Research, social media Tags:advertising, Marketing, social media, Twitter

Social Network Ad Spending to Approach $1.7 Billion This Year

Written on August 17th, 2010 by Mike Andrewno shouts

6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with ...

Full Story » Filed under News, Research, social media Tags:advertising, Business, consumer, Marketing, social media

Marketers Put More Lead Gen Budgets Online

Written on July 28th, 2010 by Mike Andrewno shouts

Online channels most effective—especially when rigorously measured Lead generation budgets were slashed by many companies in 2009, but now that the economy is on the uptick again, dollars are flowing ...

Full Story » Filed under News, Research Tags:advertising, Business, Marketing, Research

Digital Migration Hurts Traditional Media Revenues More than Expected

Written on July 8th, 2010 by Mike Andrewno shouts

The ongoing migration to digital media is damaging traditional media categories more than expected, according to a new white paper from PriceWaterhouseCoopers. Digital Migration Slams Publishing, Radio The annual decline ...

Full Story » Filed under News, Research, social media Tags:advertising, digital, Marketing, Media, Research, strategy

Location-Based Content Draws Mobile Users

Written on May 19th, 2010 by Mike Andrewno shouts

Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users of ...

Full Story » Filed under News, social media Tags:advertising, GPS, location, Marketing, mobile, smart phone

Women May Welcome Targeting

Written on May 17th, 2010 by Mike Andrewno shouts

Tailored ads provide valuable, relevant info to female Web users Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to ...

Full Story » Filed under News, Research, social media Tags:advertising, Brand, Business, Internet, Marketing, Media, Research

Online Retailers Socialise Shopping

Written on May 5th, 2010 by Mike Andrewno shouts

A March 2010 study from the e-tailing group and PowerReviews found that one-half of Internet users research online before making any type of purchase—on the Web, in a store or ...

Full Story » Filed under Research, social media Tags:advertising, Business, consumers, Internet, Marketing, Research, retail

Bigger Business Blogs Better Lead Bringers

Written on April 16th, 2010 by Mike Andrewno shouts

Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted, according to research by internet marketing firm Hubspot. Businesses with blog article ...

Full Story » Filed under News, Research, social media Tags:advertising, blogging, blogs, Business, leads, Marketing, Research

Consumers Follow Social Brand Referrals

Written on April 15th, 2010 by Mike Andrewno shouts

Not only are social fans more likely to buy and recommend brands, but their friends are also listening. More than two-thirds of US Facebook users said a Facebook friend referral ...

Full Story » Filed under Research, social media Tags:advertising, Marketing, networks, Research, social media

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