Posts Tagged ‘advertising’

Where Are Social Media Marketers Seeing the Most Success?

Written on February 4th, 2011 by Mike Andrewno shouts
Tweet It may surprise you, but the answer isn’t Facebook More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they […]

Social Network Ad Revenues Rising Worldwide

Written on February 4th, 2011 by Mike Andrewno shouts
Tweet Social network advertising increasing share of online advertising Thanks to Facebook, social networks are steadily increasing their share of total online ad spending in the US. In 2011, 10.8% […]

More than Half of Marketing Budgets to Increase

Written on January 27th, 2011 by Mike Andrewno shouts
Tweet The majority of global marketing professionals expect their overall budget to increase, with about half of respondents projecting overall marketing expenditure to increase slightly and an additional 9% saying […]

Social Media Strategists Look Hard at ROI this Year

Written on January 20th, 2011 by Mike Andrewno shouts
Tweet Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social […]

The Demographics of Social Shopping Sites

Written on January 13th, 2011 by Mike Andrewno shouts
Tweet Many consumers unaware of the category Retailers are eager to jump on social trends, be it a simple Facebook or Twitter presence, customer ratings and reviews, or more sophisticated […]

How Tweens, Teens and Parents Decide What to Buy

Written on January 5th, 2011 by Mike Andrewno shouts
Tweet Teens more influential with parents and more reliant on web for information Teens and tweens have very different approaches when deciding what electronics they want. For tweens, most just […]

Most Marketers Shift Toward Branded Content

Written on December 10th, 2010 by Mike Andrewno shouts
Tweet Majority consider it a tool for education Marketers are recognizing the value of magnetic content over traditional disruptive forms of advertising, according to research from the Custom Content Council […]

Google admits to accidentally collecting e-mails, URLs, passwords

Written on October 26th, 2010 by Mike Andrewno shouts
Tweet Google admitted in a blog post Friday that external regulators have discovered that e-mails, URLs and passwords were collected and stored in a technical mishap, while the vehicles for […]

Good Experiences Motivate Women to Share Product Info

Written on October 25th, 2010 by Mike Andrewno shouts
Tweet Females care more about relating positive vs. negative word-of-mouth Marketers looking to spur brand advocacy among women—or those worried about the possibility of negative brand buzz facilitated by social […]

Facebook a part of workplace life

Written on October 22nd, 2010 by Mike Andrewno shouts
Tweet Facebook fans tend to lurk instead of play when they tune into the social network while at their jobs, according to a report released on Thursday by computer security […]
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