Posts Tagged ‘advertising’
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Filed under News, Research, social media
More than Half of Marketing Budgets to Increase
The majority of global marketing professionals expect their overall budget to increase, with about half of respondents projecting overall marketing expenditure to increase slightly and an additional 9% saying it ...
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Filed under News, Research
Social Media Strategists Look Hard at ROI this Year
Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media ...
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Filed under News, Research, social media
The Demographics of Social Shopping Sites
Many consumers unaware of the category Retailers are eager to jump on social trends, be it a simple Facebook or Twitter presence, customer ratings and reviews, or more sophisticated experiences ...
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Filed under News, Research
How Tweens, Teens and Parents Decide What to Buy
Teens more influential with parents and more reliant on web for information Teens and tweens have very different approaches when deciding what electronics they want. For tweens, most just “know ...
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Filed under News, Research
Most Marketers Shift Toward Branded Content
Majority consider it a tool for education Marketers are recognizing the value of magnetic content over traditional disruptive forms of advertising, according to research from the Custom Content Council in ...
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Filed under News, Research
Google admits to accidentally collecting e-mails, URLs, passwords
Google admitted in a blog post Friday that external regulators have discovered that e-mails, URLs and passwords were collected and stored in a technical mishap, while the vehicles for Google’s ...
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Good Experiences Motivate Women to Share Product Info
Females care more about relating positive vs. negative word-of-mouth Marketers looking to spur brand advocacy among women—or those worried about the possibility of negative brand buzz facilitated by social media—have ...
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Filed under News, Research
Facebook a part of workplace life
Facebook fans tend to lurk instead of play when they tune into the social network while at their jobs, according to a report released on Thursday by computer security firm ...
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Filed under News
Companies Struggle to Keep Social Media Content On-Message
Nearly three-quarters of blog posts don’t reflect corporate messaging Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought ...
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Filed under News, Research, social media
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