Posts Tagged ‘Brand’
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Why Do Affluent Consumers Connect with Brands on Social Networks?
Motivations differ from general population Luxury marketers take note, according to a February 2011 Affluence Collaborative survey, wealthy internet users connect with brands on social networks for significantly different reasons ...
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iPads Have Big Potential for Retailers
Tablets encourage new shopping experiences The features of Apple’s iPad and competing tablets have made them an ideal entertainment and media consumption device, but many tablet owners also have a ...
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Are Impersonal Messages Hurting Your Online Marketing?
Marketers who fail to segment and target their messages may be at risk Marketing trends—especially in digital—are motivating brands to be more interactive and engaged with their customers. Rather ...
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Consumers Believe in Positive Word-of-Mouth
Good news about brand buzz Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them—and have those messages ...
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2011 Trends: Content Marketing Is Critical
Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely ...
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Mobile Advertisers Leverage Social Media
About one-quarter of mobile advertising campaign actions in October 2010 led to social media post-click, according to the October 2010 Millennial Media SMART Report. Social Media Drives Brand Engagement, Lead ...
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Leveraging Best Practices for Social Media
Achieving social media marketing goals, whatever your level of participation Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. ...
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Why Social Media Is Top Priority for Search Marketers
Social will be at the center of SEO and PPC campaigns Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers told ...
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Facebook to trademark the word "face"
Facebook has moved one step closer in its efforts to trademark the word "face", after receiving the green light from the US Patent and Trademark Office. The Office has issued ...
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