Posts Tagged ‘Brand’
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Filed under News, Research, social media
How iPad Usage is Shaping Up
In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet ...
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Filed under News, Research
Most Companies Have Social Media Strategies
Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As ...
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Filed under News, Research, social media
What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online ...
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Filed under News, Research, social media
Heavy Twitter Users Bring Social Activity to New Heights
Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the ...
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Filed under Research, social media
Social Sites Get People Talking, but Marketers Must Earn Trust
Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time ...
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Filed under News, Research, social media
Twitter Followers Seek Info, Value
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for ...
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Filed under News, Research, social media
B2Bs Still Struggle to Tie Leads to Marketing Touchpoints
Marketers that focus on ROI and other financial metrics more likely to employ sophisticated techniques While online marketers continue to rely on the click as a major measure of effectiveness, ...
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Filed under News, Research
Mobile Users Ready for Location-Based Text Marketing
Mobile marketing is not just for smartphones Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still ...
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Filed under News, Research
One-Third of Twitter Users Talk Brands
Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned ...
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Filed under Research, social media
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