Posts Tagged ‘Brand’

Millennials Show Off Brand Relationships

Written on November 5th, 2010 by Mike Andrewno shouts
What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As ...
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Companies Struggle to Keep Social Media Content On-Message

Written on October 4th, 2010 by Mike Andrewno shouts
Nearly three-quarters of blog posts don’t reflect corporate messaging Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought ...
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Small Businesses Change Social Media Expectations

Written on October 1st, 2010 by Mike Andrewno shouts
About a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University ...
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iPad Owners Valuable to Advertisers

Written on September 29th, 2010 by Mike Andrewno shouts
iPad owners demonstrate a number of demographic trends that make them valuable to advertisers, according to research from The Nielsen Company. iPad Owners Skew Younger, Male iPad owners skew younger ...
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Consumers Force Retailers to Adopt Social Strategy

Written on September 27th, 2010 by Mike Andrewno shouts
Confusion about ROI, disagreement about performance indicators For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on ...
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Brand Managers Use Online Video

Written on September 23rd, 2010 by Mike Andrewno shouts
Most brand managers currently use online video for marketing purposes and will increase their usage in the next 12 months, according to a new white paper from Brightcove and TubeMogul. ...
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Social Media Working Better for Retention Than Acquisition

Written on September 21st, 2010 by Mike Andrewno shouts
Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the ...
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Are Twitter Followers Better Than Facebook Fans?

Written on September 20th, 2010 by Mike Andrewno shouts
Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that ...
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The Influence of Mobile on Social Marketing’s Future

Written on September 15th, 2010 by Mike Andrewno shouts
Mobile platforms and location-based networks could take social marketing to the next level As the increase in smart device ownership helps put the mobile web in the pocket of more ...
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How Social Media Is Changing Brand Marketing

Written on September 11th, 2010 by Mike Andrewno shouts
Four in 10 brand marketers think social creates new challenges to maintaining brand integrity   Social media has changed much about how consumers communicate with one another, and has given ...
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