Posts Tagged ‘branding’

Beware Backfiring Social Media Ads

Written on October 17th, 2011 by Mike Andrewno shouts
Tweet   Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix. Results […]

Consumers Embrace Social Media for Brand Feedback

Written on July 15th, 2011 by Mike Andrewno shouts
Tweet But still more likely to address complaints to brands more directly Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences […]

Trends in Consumers’ Time Spent with Media

Written on January 5th, 2011 by Mike Andrewno shouts
Tweet There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to […]

Most Marketers Shift Toward Branded Content

Written on December 10th, 2010 by Mike Andrewno shouts
Tweet Majority consider it a tool for education Marketers are recognizing the value of magnetic content over traditional disruptive forms of advertising, according to research from the Custom Content Council […]

Twitter Use More than Doubles

Written on August 16th, 2010 by Mike Andrewno shouts
Tweet Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited This […]