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Posts Tagged ‘Business-to-business’

B2B Marketers Have Little Social Media Engagement

Written on May 31st, 2010 by Mike Andrewno shouts

Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C ...

Full Story » Filed under Uncategorized Tags:Business-to-business, Marketing, Research, social media, strategy

Marketing Budgets Spiral Toward Social

Written on March 4th, 2010 by Mike Andrewno shouts

Nearly one-fifth of marketing dollars will go to social in five years Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of ...

Full Story » Filed under News, social media Tags:American Marketing Association, Business, Business-to-business, Business-to-consumer, Marketing, Marketing and Advertising

What’s Working for Social Media Marketers?

Written on January 7th, 2010 by Mike Andrewno shouts

A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. The ...

Full Story » Filed under social media Tags:Business-to-business, Facebook, Marketing, Online Communities, Social media marketing, Social network, Twitter

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Social Media - Is Quantity over Quality More Effective
In this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales. […]
Mike Andrew
Social Media & Business
Mike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity. […]
Mike Andrew
Women and Social Media
Mike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks. […]
Mike Andrew
Creating a Blogging Discipline
In this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track. […]
Mike Andrew
Social Media - Becoming the Trusted Adviser
Mike Andrew looks at new research showing social media is now a trusted adviser in our daily lives. […]
Mike Andrew