Posts Tagged ‘Business’

Social Network Ad Spending to Approach $1.7 Billion This Year

Written on August 17th, 2010 by Mike Andrewno shouts
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with ...
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Heavy Twitter Users Bring Social Activity to New Heights

Written on August 10th, 2010 by Mike Andrewno shouts
Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the ...
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Twitter Followers Seek Info, Value

Written on August 5th, 2010 by Mike Andrewno shouts
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for ...
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Marketers Put More Lead Gen Budgets Online

Written on July 28th, 2010 by Mike Andrewno shouts
Online channels most effective—especially when rigorously measured Lead generation budgets were slashed by many companies in 2009, but now that the economy is on the uptick again, dollars are flowing ...
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Boomers Spend Money, Use Tech

Written on July 22nd, 2010 by Mike Andrewno shouts
The Baby Boom Generation is still responsible for a substantial portion of consumer spending and is technologically sophisticated, according to new data from The Nielsen Company. Boomers Spend 38% of ...
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Companies Throw Their Weight Behind Online Video

Written on July 21st, 2010 by Mike Andrewno shouts
Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this ...
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More Businesses Finding Customers on Social Sites

Written on July 20th, 2010 by Mike Andrewno shouts
Smaller companies most successful at social acquisition While many marketers struggle with how to measure social media marketing return on investment, some businesses are finding at least one hard metric ...
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Mobile Users Ready for Location-Based Text Marketing

Written on July 7th, 2010 by Mike Andrewno shouts
Mobile marketing is not just for smartphones Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still ...
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Retailers Embracing Mobile Strategies

Written on July 2nd, 2010 by Mike Andrewno shouts
Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile marketing initiatives. According to a Forrester Research study produced in partnership with Shop.org, nearly three-quarters ...
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One-Third of Twitter Users Talk Brands

Written on June 15th, 2010 by Mike Andrewno shouts
Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned ...
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