Posts Tagged ‘Business’

Google’s Hummingbird hatches new search

Written on September 27th, 2013 by Mike Andrewno shouts
Tweet Google has quietly retooled the closely guarded formula running its internet search engine to give better answers to the increasingly complex questions posed by web surfers. The overhaul came […]

Facebook Moves Into The Mobile World

Written on April 5th, 2013 by Mike Andrewno shouts
Tweet Facebook unveiled a software suite overnight which stakes out a "home" on Android smartphones as it steps up its challenge to Apple and Google in the booming mobile market. […]

Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools

Written on March 31st, 2012 by Mike Andrewno shouts
Tweet Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US […]

Social Shares Drive 1 in 4 Online Shoppers to Purchase

Written on March 31st, 2012 by Mike Andrewno shouts
Tweet   1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social […]

Facebook to debut on stock market in May

Written on March 31st, 2012 by Mike Andrewno shouts
Tweet Facebook will make its stock market debut in May with a record-setting initial public offering of shares, according to a report in the Wall Street Journal. The world’s leading […]

Coles Social Media Crime

Written on March 9th, 2012 by Mike Andrewno shouts
Tweet Coles has become the latest major brand to experience a social media backlash after posing the statement: ‘In my house it’s a crime not to buy….’ elicited a string […]

Coke’s social media ‘story’ fizzles out

Written on March 2nd, 2012 by Mike Andrewno shouts
Tweet Coca-Cola is the latest company to have a social media marketing attempt go wrong. The company invited fans to post one-word comments in addition to previous posts on the […]

Gen Y Speeds Up Luxury Goods Spending

Written on February 23rd, 2012 by Mike Andrewno shouts
Tweet Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers As Generation Y grows up and gains more buying power, the 18- to 34-year-old […]

McDonald’s Twitter promotion backfires

Written on January 25th, 2012 by Mike Andrewno shouts
Tweet A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week […]

‘Downturn Shoppers’ Look to Digital for Savings

Written on January 25th, 2012 by Mike Andrewno shouts
Tweet Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than […]
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