Posts Tagged ‘Business’
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Social Shares Drive 1 in 4 Online Shoppers to Purchase
1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, ...
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Filed under News, Research, social media
Facebook to debut on stock market in May
Facebook will make its stock market debut in May with a record-setting initial public offering of shares, according to a report in the Wall Street Journal. The world’s leading online ...
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Filed under News, Research, social media
Coles Social Media Crime
Coles has become the latest major brand to experience a social media backlash after posing the statement: ‘In my house it’s a crime not to buy….’ elicited a string of ...
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Coke’s social media ‘story’ fizzles out
Coca-Cola is the latest company to have a social media marketing attempt go wrong. The company invited fans to post one-word comments in addition to previous posts on the company’s ...
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Filed under News, Research, social media
Gen Y Speeds Up Luxury Goods Spending
Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers As Generation Y grows up and gains more buying power, the 18- to 34-year-old age ...
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Filed under News, Research
McDonald’s Twitter promotion backfires
A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to ...
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‘Downturn Shoppers’ Look to Digital for Savings
Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a ...
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Filed under News, Research, social media
China web users hits 513 million
The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group reports. ...
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Filed under News, Research, social media
Most Consumers Still Don’t Talk About Brands on Social Sites
Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not ...
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Filed under News, Research, social media
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