Posts Tagged ‘Business’

Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools

Written on March 31st, 2012 by Mike Andrewno shouts
Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing ...
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Social Shares Drive 1 in 4 Online Shoppers to Purchase

Written on March 31st, 2012 by Mike Andrewno shouts
  1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, ...
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Facebook to debut on stock market in May

Written on March 31st, 2012 by Mike Andrewno shouts
Facebook will make its stock market debut in May with a record-setting initial public offering of shares, according to a report in the Wall Street Journal. The world’s leading online ...
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Coles Social Media Crime

Written on March 9th, 2012 by Mike Andrewno shouts
Coles has become the latest major brand to experience a social media backlash after posing the statement: ‘In my house it’s a crime not to buy….’ elicited a string of ...
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Coke’s social media ‘story’ fizzles out

Written on March 2nd, 2012 by Mike Andrewno shouts
Coca-Cola is the latest company to have a social media marketing attempt go wrong. The company invited fans to post one-word comments in addition to previous posts on the company’s ...
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Gen Y Speeds Up Luxury Goods Spending

Written on February 23rd, 2012 by Mike Andrewno shouts
Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers As Generation Y grows up and gains more buying power, the 18- to 34-year-old age ...
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McDonald’s Twitter promotion backfires

Written on January 25th, 2012 by Mike Andrewno shouts
A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to ...
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‘Downturn Shoppers’ Look to Digital for Savings

Written on January 25th, 2012 by Mike Andrewno shouts
Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a ...
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China web users hits 513 million

Written on January 17th, 2012 by Mike Andrewno shouts
The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group reports. ...
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Most Consumers Still Don’t Talk About Brands on Social Sites

Written on January 17th, 2012 by Mike Andrewno shouts
Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not ...
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