Posts Tagged ‘Business’
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Filed under News, Research, social media
Heavy Twitter Users Bring Social Activity to New Heights
Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the ...
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Twitter Followers Seek Info, Value
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for ...
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Filed under News, Research, social media
Marketers Put More Lead Gen Budgets Online
Online channels most effective—especially when rigorously measured Lead generation budgets were slashed by many companies in 2009, but now that the economy is on the uptick again, dollars are flowing ...
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Boomers Spend Money, Use Tech
The Baby Boom Generation is still responsible for a substantial portion of consumer spending and is technologically sophisticated, according to new data from The Nielsen Company. Boomers Spend 38% of ...
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Filed under News, Research
Companies Throw Their Weight Behind Online Video
Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this ...
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Filed under News, Research, social media
More Businesses Finding Customers on Social Sites
Smaller companies most successful at social acquisition While many marketers struggle with how to measure social media marketing return on investment, some businesses are finding at least one hard metric ...
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Filed under News, Research, social media
Mobile Users Ready for Location-Based Text Marketing
Mobile marketing is not just for smartphones Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still ...
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Filed under News, Research
Retailers Embracing Mobile Strategies
Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile marketing initiatives. According to a Forrester Research study produced in partnership with Shop.org, nearly three-quarters ...
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Filed under News, Research
One-Third of Twitter Users Talk Brands
Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned ...
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Filed under Research, social media
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