Posts Tagged ‘Business’
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Filed under News, Research, social media
Most Consumers Still Don’t Talk About Brands on Social Sites
Tweet Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, […]
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Filed under News, Research, social media
Internet a ‘surveillance machine’
Tweet WikiLeaks founder Julian Assange has blasted the mainstream media, Washington, banks and the internet itself as he addressed journalists in Hong Kong via videolink from house arrest in England. […]
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Filed under News, Research, social media
How Blogs Influence Purchases and Recommendations
Tweet Bloggers comment on brands and post to social media, expanding reach Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually […]
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Filed under News, Research, social media
Study: Half of all social media campaigns fall flat
Tweet Before you launch your next big social media campaign, you may want to ask: Is anybody really listening? A new TNS report reveals that as many as half of […]
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Filed under News, Research, social media
How Well Do Companies Respond to Customer Complaints?
Tweet Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it […]
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Filed under News, Research, social media
What Encourages Facebook Engagement?
Tweet Brands that include photos and calls to action see higher engagement rates with those posts Companies on Facebook and other social sites are always trying to determine what to […]
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Filed under News, Research, social media
Most Social Shoppers Trust SocNet Reviews
Tweet A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and […]
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Filed under News, Research, social media
Social Media Presence More Important Than Social Media Ads
Tweet Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, […]
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Filed under News, Research, social media
Beware Backfiring Social Media Ads
Tweet Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix. Results […]
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Filed under News, Research, social media
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