Posts Tagged ‘consumer’

The Role of Customer Product Reviews

Written on November 5th, 2010 by Mike Andrewno shouts
Tweet “For many purchases, shoppers find the best advice comes not from family and close friends but from strangers who have similar interests or who embody a lifestyle the shopper […]

Social Media Doesn’t Make Users Less Social

Written on October 29th, 2010 by Mike Andrewno shouts
Tweet Social media is not making users less social, despite popular contrary opinion, according to a new white paper from ExactTarget and CoTweet. Increased SocNet Use Leads to Increased Face-to-Face […]

Gaining Consumer Trust Online and Offline

Written on October 28th, 2010 by Mike Andrewno shouts
Tweet Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands. The rise of […]

Social Media Working Better for Retention Than Acquisition

Written on September 21st, 2010 by Mike Andrewno shouts
Tweet Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use […]

Social Network Ad Spending to Approach $1.7 Billion This Year

Written on August 17th, 2010 by Mike Andrewno shouts
Tweet 6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined […]