Posts Tagged ‘Generations and Age Groups’

Boomers Present Marketing Challenges, Opportunities

Written on March 3rd, 2010 by Mike Andrewno shouts
Marketers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, ...

Online Seniors Rival Younger Generations in Web Use

Written on November 11th, 2009 by Mike Andrewno shouts
More than three-fourths (77%) of online Americans ages 65+ say they shop online, the highest percentage among any generational group, according to a study by the Cable & Telecommunications Association ...