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Location-Based Content Draws Mobile Users

Written on May 19th, 2010 by Mike Andrewno shouts

Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users of ...

Full Story » Filed under News, social media Tags:advertising, GPS, location, Marketing, mobile, smart phone

5 Ways to Keep Location-Based Strategies Fresh

Written on April 23rd, 2010 by Mike Andrewno shouts

Geo-locational apps and social networks such as Foursquare are about to reach an inflection point – that is, a point where they become as mainstream as Facebook or Twitter, according ...

Full Story » Filed under Research, social media Tags:foursqure, geotagging, GPS, Marketing, Research

Augmented Reality – What is it?

Written on October 28th, 2009 by Mike Andrewno shouts

When I was at the Inman technology conference in San Fransisco in August, the subject of Augmented Reality was being bandied around during the technology sessions and I thought it ...

Full Story » Filed under social media Tags:augmentedreality, Business, Global Positioning System, GPS, IPhone, Mobile phone, Technology

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Mike Andrew
Social Media & Business
Mike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity. […]
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Women and Social Media
Mike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks. […]
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Creating a Blogging Discipline
In this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track. […]
Mike Andrew
Social Media - Becoming the Trusted Adviser
Mike Andrew looks at new research showing social media is now a trusted adviser in our daily lives. […]
Mike Andrew