Posts Tagged ‘location’

Why Location Is About More than the Check-In

Written on January 13th, 2011 by Mike Andrewno shouts
Tweet The marketing opportunity in location-based services The check-in got a lot of press in 2010 although it was still an activity limited to early adopters, with the Pew Internet […]

Stay Safe Using Location-based Services

Written on January 9th, 2011 by Mike Andrewno shouts
Tweet Walk by The North Face store in several major cities in the near future, and your mobile phone may suddenly buzz with a new text message — a coupon […]

Location-Based Content Draws Mobile Users

Written on May 19th, 2010 by Mike Andrewno shouts
Tweet Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users […]

Low Ad Recall but High Response for Location-Based Services

Written on May 7th, 2010 by Mike Andrewno shouts
Tweet Mobile location-based services provide a variety of functions, including maps, navigation, friend finders and store locators. According to a study from Luth Research and the Mobile Marketing Association (MMA), […]