Posts Tagged ‘Marketing’

McDonald’s Twitter promotion backfires

Written on January 25th, 2012 by Mike Andrewno shouts
A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to ...
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Most Consumers Still Don’t Talk About Brands on Social Sites

Written on January 17th, 2012 by Mike Andrewno shouts
Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not ...
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B2B Marketers Struggle With Compelling Content

Written on December 9th, 2011 by Mike Andrewno shouts
B2B Marketers Struggle With Compelling Content   41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing ...
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Mobile Marketers Most Interested in Apps, Barcodes

Written on December 9th, 2011 by Mike Andrewno shouts
Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 ...
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How Well Do Companies Respond to Customer Complaints?

Written on November 11th, 2011 by Mike Andrewno shouts
Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it give ...
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What Encourages Facebook Engagement?

Written on November 9th, 2011 by Mike Andrewno shouts
Brands that include photos and calls to action see higher engagement rates with those posts Companies on Facebook and other social sites are always trying to determine what to post ...
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‘We should never block social networks’

Written on November 3rd, 2011 by Mike Andrewno shouts
Suppressing social networks or mobile phones at times of unrest is ‘unacceptable’, the UK Foreign Secretary has told a global summit on cyber-crime. Human rights such as privacy and freedom ...
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6 in 10 Twitter Followers are Existing Customers

Written on October 21st, 2011 by Mike Andrewno shouts
6 in 10 Twitter Followers are Existing Customers   More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to ...
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Social Media Presence More Important Than Social Media Ads

Written on October 20th, 2011 by Mike Andrewno shouts
Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but ...
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Beware Backfiring Social Media Ads

Written on October 17th, 2011 by Mike Andrewno shouts
  Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix. Results from ...
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