Posts Tagged ‘Marketing’

Google cookies ‘bypassed Safari privacy protection’

Written on February 18th, 2012 by Mike Andrewno shouts
Tweet Google has been accused of bypassing the privacy settings of users of the Safari web-browser. The Wall Street Journal said Google and other companies had worked around privacy settings […]

McDonald’s Twitter promotion backfires

Written on January 25th, 2012 by Mike Andrewno shouts
Tweet A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week […]

Most Consumers Still Don’t Talk About Brands on Social Sites

Written on January 17th, 2012 by Mike Andrewno shouts
Tweet Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, […]

B2B Marketers Struggle With Compelling Content

Written on December 9th, 2011 by Mike Andrewno shouts
Tweet B2B Marketers Struggle With Compelling Content   41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, […]

Mobile Marketers Most Interested in Apps, Barcodes

Written on December 9th, 2011 by Mike Andrewno shouts
Tweet Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next […]

How Well Do Companies Respond to Customer Complaints?

Written on November 11th, 2011 by Mike Andrewno shouts
Tweet Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it […]

What Encourages Facebook Engagement?

Written on November 9th, 2011 by Mike Andrewno shouts
Tweet Brands that include photos and calls to action see higher engagement rates with those posts Companies on Facebook and other social sites are always trying to determine what to […]

‘We should never block social networks’

Written on November 3rd, 2011 by Mike Andrewno shouts
Tweet Suppressing social networks or mobile phones at times of unrest is ‘unacceptable’, the UK Foreign Secretary has told a global summit on cyber-crime. Human rights such as privacy and […]

6 in 10 Twitter Followers are Existing Customers

Written on October 21st, 2011 by Mike Andrewno shouts
Tweet 6 in 10 Twitter Followers are Existing Customers   More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according […]

Social Media Presence More Important Than Social Media Ads

Written on October 20th, 2011 by Mike Andrewno shouts
Tweet Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, […]
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