Posts Tagged ‘Marketing’

6 in 10 Twitter Followers are Existing Customers

Written on October 21st, 2011 by Mike Andrewno shouts
6 in 10 Twitter Followers are Existing Customers   More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to ...
Full Story » Filed under News, Research, social media Tags:, , , ,

Social Media Presence More Important Than Social Media Ads

Written on October 20th, 2011 by Mike Andrewno shouts
Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but ...
Full Story » Filed under News, Research, social media Tags:, , , ,

Beware Backfiring Social Media Ads

Written on October 17th, 2011 by Mike Andrewno shouts
  Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix. Results from ...
Full Story » Filed under News, Research, social media Tags:, , , ,

Google Engineer Calls Google Plus a ‘Complete Failure’

Written on October 14th, 2011 by Mike Andrewno shouts
Steve Yegge, a senior engineer at Google, has accidentally and publicly posted a critical analysis about his company’s understanding of platforms, calling Google Plus a "complete failure." In a 4,000-plus-word ...
Full Story » Filed under News, Research, social media Tags:, , , , ,

Facebook Reigns as Top Global SocNet

Written on September 29th, 2011 by Mike Andrewno shouts
A look at the top social networking brands worldwide released by comScore in September 2011 revealed that, perhaps unsurprisingly, Facebook.com ranked as the top social network by a wide margin. ...
Full Story » Filed under News, Research, social media Tags:, , , ,

Females, 18-34-Yr-Olds Most Active Social Networkers

Written on September 14th, 2011 by Mike Andrewno shouts
Females make up the majority of visitors to social networks and blogs, and people aged 18-34 have the highest concentration of visitors among all age groups, according to a September ...
Full Story » Filed under News, Research, social media Tags:, , ,

Porn Sites Holding Australian Domains Hostage

Written on September 13th, 2011 by Mike Andrewno shouts
Websites all over the world are being told to pay a US company for the rights to their own .xxx domain name or risk having their trademarked names associated with ...
Full Story » Filed under News, Research Tags:, , , ,

Older Facebook Users Click More, Like Less

Written on August 31st, 2011 by Mike Andrewno shouts
While propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing consulting firm SocialCode. Age ...
Full Story » Filed under News, Research, social media Tags:, , , ,

Merchants Split on Groupon Satisfaction

Written on August 10th, 2011 by Mike Andrewno shouts
Even when local merchants make money, many remain unhappy with deals The long-term profitability of participating in daily deal promotions remains an open question for local businesses, even as services ...
Full Story » Filed under News, Research, social media Tags:, , , ,

4 in 10 Use Facebook for Social Sign-in

Written on August 1st, 2011 by Mike Andrewno shouts
Facebook Social Sign In About four in 10 (39%) users of the Janrain Engage social connection service used Facebook for social sign-in (SSI) during Q2 2011, according to data from ...
Full Story » Filed under News, Research, social media Tags:, , , ,
« Newer Posts — Older Posts »