Posts Tagged ‘Mass media’

Internet Surpasses TV as Most Essential Media

Written on April 7th, 2010 by Mike Andrewno shouts
Tweet For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. When asked which […]

Social Fans More Likely to Buy

Written on March 17th, 2010 by Mike Andrewno shouts
Tweet Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends […]

How Retailers Can Reach Moms

Written on February 26th, 2010 by Mike Andrewno shouts
Tweet Moms are empowered consumers who head to the Web to meet their many product needs. With mothers controlling an estimated 80% of household spending, or $1.7 trillion a year, […]

Consumers Demand Engagement

Written on February 1st, 2010 by Mike Andrewno shouts
Tweet Marketers will continue to shift dollars from traditional to digital media in 2010, but simply including online ad campaigns and social media efforts is not enough for an effective […]

Less Than Half Of Americans Read A Daily Newspaper

Written on January 15th, 2010 by Mike Andrewno shouts
Tweet New research from Adweek media and Harris Interactive has revealed some interesting information on newspaper readership in the US, with the majority of consumers surveyed stating they would not […]

Social Media Advertising Budgets Get a Boost

Written on December 9th, 2009 by Mike Andrewno shouts
Tweet The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage […]

SocNet Users Enhance Relationships, Lose Inhibitions

Written on November 26th, 2009 by Mike Andrewno shouts
Tweet Online social networking is becoming entrenched in everyday life and is profoundly affecting how US consumers connect with family and friends, shop and interact with retailers and brands, and […]

Facebook Brand Pages Advertising- Which Day Gives you the Best ROI?

Written on September 11th, 2009 by Mike Andrewno shouts
Tweet I guess some of you may think I sit around all day researching social media trends, well if you do, you’re right.  To really stay on top of all the changes […]