Posts Tagged ‘Media’
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Filed under News, Research, social media
7 in 10 Social Marketers Plan Increased SEO
Seven in 10 (71%) marketers who use social media plan to increase their use of search engine optimization (SEO) in the near future, according to the “2011 Social Media Marketing ...
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Filed under News, Research, social media
Does Social Media Marketing Make Sense for the Smallest Businesses?
eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a billion ...
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Traditional Media Users Skew Older
Consumers of traditional media sources such as print and TV tend to be older than online media consumers, according to results of a new 24/7 Wall St./Harris Poll conducted by ...
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Filed under News, Research, social media
Social Media Increases Small-Business Exposure
According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year. While just one ...
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Filed under News, Research, social media
Social Media Doesn’t Make Users Less Social
Social media is not making users less social, despite popular contrary opinion, according to a new white paper from ExactTarget and CoTweet. Increased SocNet Use Leads to Increased Face-to-Face Interaction ...
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Digital Migration Hurts Traditional Media Revenues More than Expected
The ongoing migration to digital media is damaging traditional media categories more than expected, according to a new white paper from PriceWaterhouseCoopers. Digital Migration Slams Publishing, Radio The annual decline ...
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Filed under News, Research, social media
Spanish-Language Radio Gets World Cup Fever
The World Cup has been a ratings boon for Spanish-language radio. In Los Angeles, the country’s largest Hispanic market, 17.2% of Hispanic men in the 18-49 demo tuned in to ...
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Filed under News, Research
How Consumers Interact with Brands on Social Networks
Consumers do want relationships The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use ...
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Filed under News, Research, social media
Women May Welcome Targeting
Tailored ads provide valuable, relevant info to female Web users Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to ...
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Filed under News, Research, social media
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