Posts Tagged ‘Media’
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Filed under News, Research, social media
Facebook Usage Beats TV During Work Hours
Tweet Boomers still prefer TV during workday Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube […]
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Filed under News, Research, social media
7 in 10 Social Marketers Plan Increased SEO
Tweet Seven in 10 (71%) marketers who use social media plan to increase their use of search engine optimization (SEO) in the near future, according to the “2011 Social Media […]
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Filed under News, Research, social media
Does Social Media Marketing Make Sense for the Smallest Businesses?
Tweet eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a […]
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Traditional Media Users Skew Older
Tweet Consumers of traditional media sources such as print and TV tend to be older than online media consumers, according to results of a new 24/7 Wall St./Harris Poll conducted […]
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Filed under News, Research, social media
Social Media Increases Small-Business Exposure
Tweet According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year. While just […]
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Filed under News, Research, social media
Social Media Doesn’t Make Users Less Social
Tweet Social media is not making users less social, despite popular contrary opinion, according to a new white paper from ExactTarget and CoTweet. Increased SocNet Use Leads to Increased Face-to-Face […]
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Digital Migration Hurts Traditional Media Revenues More than Expected
Tweet The ongoing migration to digital media is damaging traditional media categories more than expected, according to a new white paper from PriceWaterhouseCoopers. Digital Migration Slams Publishing, Radio The annual […]
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Filed under News, Research, social media
Spanish-Language Radio Gets World Cup Fever
Tweet The World Cup has been a ratings boon for Spanish-language radio. In Los Angeles, the country’s largest Hispanic market, 17.2% of Hispanic men in the 18-49 demo tuned in […]
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Filed under News, Research
How Consumers Interact with Brands on Social Networks
Tweet Consumers do want relationships The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will […]
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Filed under News, Research, social media
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