Posts Tagged ‘Media’

Digital Migration Hurts Traditional Media Revenues More than Expected

Written on July 8th, 2010 by Mike Andrewno shouts
The ongoing migration to digital media is damaging traditional media categories more than expected, according to a new white paper from PriceWaterhouseCoopers. Digital Migration Slams Publishing, Radio The annual decline ...

Spanish-Language Radio Gets World Cup Fever

Written on July 5th, 2010 by Mike Andrewno shouts
The World Cup has been a ratings boon for Spanish-language radio. In Los Angeles, the country’s largest Hispanic market, 17.2% of Hispanic men in the 18-49 demo tuned in to ...

How Consumers Interact with Brands on Social Networks

Written on June 9th, 2010 by Mike Andrewno shouts
Consumers do want relationships The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use ...

Women May Welcome Targeting

Written on May 17th, 2010 by Mike Andrewno shouts
Tailored ads provide valuable, relevant info to female Web users Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to ...

Women Flock to Social Games

Written on April 30th, 2010 by Mike Andrewno shouts
Nearly one-half of US social network users now play social games, according to Lightspeed Research and Trendstream’s Global Web Index. That makes it the fifth most popular social networking activity, ...

Majority of Top Media Destinations Are Social

Written on April 23rd, 2010 by Mike Andrewno shouts
According to the BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet ...

Social Media Blues

Written on November 11th, 2009 by Mike Andrewno shouts
Well it might not be as earth shattering as the video I highlighted in my post on Social Media Revolution but it will I think, bring a smile to your ...

Social Media Revolution: Is Social Media a Fad?

Written on November 4th, 2009 by Mike Andrewno shouts
During my research I’ve come across a great video that I thought I would share with you, the video was compiled by Socialnomics09, and is called Social Media Revolution: Is ...