Posts Tagged ‘online’
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Most Social Shoppers Trust SocNet Reviews
A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted ...
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Facebook doubles 2011 revenues
Facebook doubled its revenues in the first half of this year, to 1.6 billion dollars ($A1.5 billion). The Wall Street Journal reports that, with 750 million Facebook members worldwide, the ...
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Books, Clothing Top Planned Online Purchases
Global online consumers say that books and clothes are the items they most plan to purchase in the next six months, according to analysis of Nielsen Company global data by ...
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In-stream Online Video Boosts Brand Recall
Pre-, mid- and post-roll best video ads for brand marketers Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous ...
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Online shops opportunity for retailers
Australian retailers should be more imaginative if they want to dominate the online shopping landscape like their international counterparts, Sue Morphet says. The Pacific Brands chief executive officer told a ...
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2 in 3 Web Users Pay for Content
Nearly two-thirds of internet users (65%) have paid to download or access some kind of online content from the internet, according to new data from the Pew Internet & American ...
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SocNet Viewing Most Increased Online Activity
US online adults were most likely to say they have increased their viewing of friends’ photos and information on social networks out of a wide variety of online activities during ...
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Visitor Engagement Leading Reason for Online Video
Increasing visitor engagement is the most popular reason marketers use online video on their sites, according to a new study from TubeMogul, Brightcove, and DynamicLogic. Close to 80% of marketers ...
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Advertisers Demand Proof of Online Video’s Efficacy
Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost ...
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