Posts Tagged ‘Research’

Older Adults Double SocNet Use

Written on September 2nd, 2010 by Mike Andrewno shouts
US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project. ...

How iPad Usage is Shaping Up

Written on August 31st, 2010 by Mike Andrewno shouts
In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet ...

Mature Consumers Seek Edgy Brands

Written on August 31st, 2010 by Mike Andrewno shouts
A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com. The Rise of ‘Maturialism’ ...

Most Companies Have Social Media Strategies

Written on August 24th, 2010 by Mike Andrewno shouts
Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As ...

Few Consumers Interested in Tablet PCs

Written on August 17th, 2010 by Mike Andrewno shouts
Only 11% of global online consumers currently own or have interest in tablet PCs, although the Middle East shows far greater interest, according to a new study from The Nielsen ...

What Makes Social Media Trustworthy?

Written on August 16th, 2010 by Mike Andrewno shouts
Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online ...

Twitter Use More than Doubles

Written on August 16th, 2010 by Mike Andrewno shouts
Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked ...

Men More Mobile

Written on August 11th, 2010 by Mike Andrewno shouts
Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are ...

Social Sites Get People Talking, but Marketers Must Earn Trust

Written on August 9th, 2010 by Mike Andrewno shouts
Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time ...

Twitter Has Higher Global Reach for Women

Written on August 3rd, 2010 by Mike Andrewno shouts
Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates ...
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