Posts Tagged ‘Research’
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How iPad Usage is Shaping Up
In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet ...
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Mature Consumers Seek Edgy Brands
A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com. The Rise of ‘Maturialism’ ...
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Most Companies Have Social Media Strategies
Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As ...
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Filed under News, Research, social media
Few Consumers Interested in Tablet PCs
Only 11% of global online consumers currently own or have interest in tablet PCs, although the Middle East shows far greater interest, according to a new study from The Nielsen ...
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Filed under News, Research, social media
What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online ...
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Filed under News, Research, social media
Twitter Use More than Doubles
Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked ...
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Filed under News, Research, social media
Men More Mobile
Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are ...
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Social Sites Get People Talking, but Marketers Must Earn Trust
Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time ...
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Twitter Has Higher Global Reach for Women
Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates ...
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