Posts Tagged ‘Research’

Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools

Written on March 31st, 2012 by Mike Andrewno shouts
Tweet Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US […]

Social Shares Drive 1 in 4 Online Shoppers to Purchase

Written on March 31st, 2012 by Mike Andrewno shouts
Tweet   1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social […]

Purchase Recommendations From Blogs Highly Influential to Women

Written on March 26th, 2012 by Mike Andrewno shouts
Tweet   61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among […]

Social Networks Positively Impact Entertainment Decisions

Written on March 26th, 2012 by Mike Andrewno shouts
Tweet   Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%), according to The Hollywood Reporter […]

Coke’s social media ‘story’ fizzles out

Written on March 2nd, 2012 by Mike Andrewno shouts
Tweet Coca-Cola is the latest company to have a social media marketing attempt go wrong. The company invited fans to post one-word comments in addition to previous posts on the […]

Gen Y Speeds Up Luxury Goods Spending

Written on February 23rd, 2012 by Mike Andrewno shouts
Tweet Flash sale sites and the fashion industry‚Äôs maturing web presence boost sales to young consumers As Generation Y grows up and gains more buying power, the 18- to 34-year-old […]

UK legal claims served via Facebook

Written on February 22nd, 2012 by Mike Andrewno shouts
Tweet Legal authorities say a judge at England’s High Court has allowed lawyers to log on to Facebook to serve legal claims. The Judicial Office for England and Wales said […]

Twitter to censor itself in some nations

Written on January 27th, 2012 by Mike Andrewno shouts
Tweet Twitter has refined its technology so it can censor messages on a country-by-country basis. The additional flexibility is likely to raise fears that the short-messaging company’s commitment to free […]

‘Downturn Shoppers’ Look to Digital for Savings

Written on January 25th, 2012 by Mike Andrewno shouts
Tweet Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than […]

China web users hits 513 million

Written on January 17th, 2012 by Mike Andrewno shouts
Tweet The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group […]
« Newer PostsOlder Posts »