Posts Tagged ‘social media’
Full Story »
Filed under News, Research, social media
Mature Consumers Seek Edgy Brands
A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com. The Rise of ‘Maturialism’ ...
Full Story »
Filed under News, Research, social media
Can Twitter Turn a Revenue Trickle into a Stream?
It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, ...
Full Story »
Filed under News, Research, social media
Most Companies Have Social Media Strategies
Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As ...
Full Story »
Filed under News, Research, social media
Facebook users warned of ‘Dislike’ scam
Computer security firm Sophos on Monday warned that scammers are duping Facebook users with a bogus "Dislike" button that slips malicious software onto machines. There is no "Dislike" version of ...
Full Story »
Filed under News, Research, social media
Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with ...
Full Story »
Filed under News, Research, social media
What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online ...
Full Story »
Filed under News, Research, social media
Twitter Use More than Doubles
Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked ...
Full Story »
Filed under News, Research, social media
Social Media Training Day Kuala Lumpur & Singapore
I just wanted to say what a buzz we all had at the Trueventus Social Media MBA that took place last week in Kuala Lumpur and Singapore. The team on ...
Full Story »
Filed under News, Research, Social Media Training Courses, Training Courses, social media, training
Social Sites Get People Talking, but Marketers Must Earn Trust
Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time ...
Full Story »
Filed under News, Research, social media
Older Posts »
