Posts Tagged ‘social media’

Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools

Written on March 31st, 2012 by Mike Andrewno shouts
Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing ...
Full Story » Filed under News, Research, social media Tags:, , ,

Social Shares Drive 1 in 4 Online Shoppers to Purchase

Written on March 31st, 2012 by Mike Andrewno shouts
  1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, ...
Full Story » Filed under News, Research, social media Tags:, , ,

Purchase Recommendations From Blogs Highly Influential to Women

Written on March 26th, 2012 by Mike Andrewno shouts
  61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among BlogHer ...
Full Story » Filed under News, Research, social media Tags:, , , ,

Social Networks Positively Impact Entertainment Decisions

Written on March 26th, 2012 by Mike Andrewno shouts
  Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%), according to The Hollywood Reporter (THR) ...
Full Story » Filed under News, Research, social media Tags:, , ,

Coles Social Media Crime

Written on March 9th, 2012 by Mike Andrewno shouts
Coles has become the latest major brand to experience a social media backlash after posing the statement: ‘In my house it’s a crime not to buy….’ elicited a string of ...
Full Story » Filed under News, Research, social media Tags:, , ,

Coke’s social media ‘story’ fizzles out

Written on March 2nd, 2012 by Mike Andrewno shouts
Coca-Cola is the latest company to have a social media marketing attempt go wrong. The company invited fans to post one-word comments in addition to previous posts on the company’s ...
Full Story » Filed under News, Research, social media Tags:, , , , ,

UK legal claims served via Facebook

Written on February 22nd, 2012 by Mike Andrewno shouts
Legal authorities say a judge at England’s High Court has allowed lawyers to log on to Facebook to serve legal claims. The Judicial Office for England and Wales said Justice ...
Full Story » Filed under News, Research, social media Tags:, , , , ,

SMBs Missing Opportunity to Integrate Email With Social

Written on February 14th, 2012 by Mike Andrewno shouts
Although roughly 3 in 4 SMBs use email marketing tactics such as organic list growth and web-based sign-up forms to generate leads, just 41% include a sign-up form on their ...
Full Story » Filed under News, Research Tags:, , , ,

Twitter to censor itself in some nations

Written on January 27th, 2012 by Mike Andrewno shouts
Twitter has refined its technology so it can censor messages on a country-by-country basis. The additional flexibility is likely to raise fears that the short-messaging company’s commitment to free speech ...
Full Story » Filed under News, social media Tags:, , , , ,

Facebook forces users to change profiles

Written on January 27th, 2012 by Mike Andrewno shouts
Facebook will start requiring people to switch to a new profile format known as Timeline, making photos, links and personal musings from the past much easier to find. Timeline is ...
Full Story » Filed under News, social media Tags:, , ,
Older Posts »