Posts Tagged ‘social media’

McDonald’s Twitter promotion backfires

Written on January 25th, 2012 by Mike Andrewno shouts
A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to ...

‘Downturn Shoppers’ Look to Digital for Savings

Written on January 25th, 2012 by Mike Andrewno shouts
Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a ...

Most Consumers Still Don’t Talk About Brands on Social Sites

Written on January 17th, 2012 by Mike Andrewno shouts
Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not ...

B2B Marketers Struggle With Compelling Content

Written on December 9th, 2011 by Mike Andrewno shouts
B2B Marketers Struggle With Compelling Content   41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing ...

Facebook rolls out Timeline feature

Written on December 7th, 2011 by Mike Andrewno shouts
Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page. The new ...

Bosses stalk Facebook before hiring

Written on November 29th, 2011 by Mike Andrewno shouts
More than a quarter of Australian employers use social networking sites such as Twitter and Facebook before hiring staff, according to new research. Telstra’s Cyber-Safety survey found that almost half ...

Internet a ‘surveillance machine’

Written on November 29th, 2011 by Mike Andrewno shouts
WikiLeaks founder Julian Assange has blasted the mainstream media, Washington, banks and the internet itself as he addressed journalists in Hong Kong via videolink from house arrest in England. Fresh ...

How Blogs Influence Purchases and Recommendations

Written on November 24th, 2011 by Mike Andrewno shouts
Bloggers comment on brands and post to social media, expanding reach Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate ...

Study: Half of all social media campaigns fall flat

Written on November 14th, 2011 by Mike Andrewno shouts
Before you launch your next big social media campaign, you may want to ask: Is anybody really listening? A new TNS report reveals that as many as half of all ...

How Well Do Companies Respond to Customer Complaints?

Written on November 11th, 2011 by Mike Andrewno shouts
Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it give ...
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