Posts Tagged ‘strategy’
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Filed under News, Research, social media
Executives Fail to Focus on Social Media Marketing Strategy
Tweet Recognizing its importance is not enough to make social strategy a reality Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at […]
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Filed under News, Research, social media
Social Network Comments Fuel Offline Behaviour
Tweet Comments on social sites about brands and products are encouraging users to take action Social networks are becoming a part of everyday life for many users, and their offline […]
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Filed under News, Research, social media
SMBs Turn to Social Before Search
Tweet Social media is the top online marketing channel for small businesses after company websites According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business […]
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Filed under News, Research, social media
Overposting Drives Away Facebook Fans
Tweet The most-frequently cited reason Facebook users give for “unliking” a brand is that it posts too frequently, according to [pdf] a new report from Exact Target and CoTweet. Data […]
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Social Media Strategists Look Hard at ROI this Year
Tweet Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social […]
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Filed under News, Research, social media
Trends in Consumers’ Time Spent with Media
Tweet There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to […]
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Filed under News, Research
Why Social Media Is Top Priority for Search Marketers
Tweet Social will be at the center of SEO and PPC campaigns Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers […]
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Filed under News, Research, social media
When Eyeballs and Dollars Don’t Match Up
Tweet No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are […]
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Filed under News, Research, social media
Social Media Working Better for Retention Than Acquisition
Tweet Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use […]
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Filed under News, Research, social media
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