Posts Tagged ‘strategy’

How Well Do Companies Respond to Customer Complaints?

Written on November 11th, 2011 by Mike Andrewno shouts
Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it give ...
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Executives Fail to Focus on Social Media Marketing Strategy

Written on July 23rd, 2011 by Mike Andrewno shouts
Recognizing its importance is not enough to make social strategy a reality Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least ...
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Social Network Comments Fuel Offline Behaviour

Written on July 6th, 2011 by Mike Andrewno shouts
Comments on social sites about brands and products are encouraging users to take action Social networks are becoming a part of everyday life for many users, and their offline habits ...
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SMBs Turn to Social Before Search

Written on March 29th, 2011 by Mike Andrewno shouts
Social media is the top online marketing channel for small businesses after company websites According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search ...
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Overposting Drives Away Facebook Fans

Written on February 14th, 2011 by Mike Andrewno shouts
The most-frequently cited reason Facebook users give for “unliking” a brand is that it posts too frequently, according to [pdf] a new report from Exact Target and CoTweet. Data from ...
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Social Media Strategists Look Hard at ROI this Year

Written on January 20th, 2011 by Mike Andrewno shouts
Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media ...
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Trends in Consumers’ Time Spent with Media

Written on January 5th, 2011 by Mike Andrewno shouts
There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media ...
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Why Social Media Is Top Priority for Search Marketers

Written on November 26th, 2010 by Mike Andrewno shouts
Social will be at the center of SEO and PPC campaigns Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers told ...
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When Eyeballs and Dollars Don’t Match Up

Written on October 12th, 2010 by Mike Andrewno shouts
No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential ...
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Social Media Working Better for Retention Than Acquisition

Written on September 21st, 2010 by Mike Andrewno shouts
Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the ...
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