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Gaining Consumer Trust Online and Offline

Written on October 28th, 2010 by Mike Andrewno shouts

Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands. The rise of social ...

Full Story » Filed under News Tags:consumer, Gaining, Offline, online, trust

What Makes Social Media Trustworthy?

Written on August 16th, 2010 by Mike Andrewno shouts

Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online ...

Full Story » Filed under News, Research, social media Tags:Brand, Marketing, Research, social media, trust

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Posts Tagged ‘trust’

Gaining Consumer Trust Online and Offline

What Makes Social Media Trustworthy?

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