Posts Tagged ‘Twitter’
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Filed under News, Research, social media
Can Twitter Turn a Revenue Trickle into a Stream?
It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, ...
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Filed under News, Research, social media
Twitter Use More than Doubles
Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked ...
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Filed under News, Research, social media
Heavy Twitter Users Bring Social Activity to New Heights
Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the ...
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Filed under Research, social media
Social Sites Get People Talking, but Marketers Must Earn Trust
Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time ...
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Filed under News, Research, social media
Twitter Followers Seek Info, Value
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for ...
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Filed under News, Research, social media
Twitter Has Higher Global Reach for Women
Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates ...
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5 Factors Push Email Past SocNets
Five key factors make email a more popular means of brand interaction than social networks, according to [pdf] a new study from digital marketing firms ExactTarget and CoTweet. Familiarity Because ...
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Filed under News, Research, social media
5 Degrees of Twitter Separation
Almost all users on Twitter are within five steps of each other, according to recent data from social media consulting firm Sysomos. Eight in 10 Twitter Users Within 5 Steps ...
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Filed under News, Research, social media
Celeb Twitter Followers Have Low Authority
While celebrities have high numbers of Twitter followers, those followers usually have minimal reach and influence, according to social media consulting firm Sysomos. Celebrity Followers Offer More Quantity than Quality ...
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Filed under Research, social media
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