Posts Tagged ‘Twitter’

Coke’s social media ‘story’ fizzles out

Written on March 2nd, 2012 by Mike Andrewno shouts
Coca-Cola is the latest company to have a social media marketing attempt go wrong. The company invited fans to post one-word comments in addition to previous posts on the company’s ...
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Twitter to censor itself in some nations

Written on January 27th, 2012 by Mike Andrewno shouts
Twitter has refined its technology so it can censor messages on a country-by-country basis. The additional flexibility is likely to raise fears that the short-messaging company’s commitment to free speech ...
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McDonald’s Twitter promotion backfires

Written on January 25th, 2012 by Mike Andrewno shouts
A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to ...
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Twitter stalks the wrong Alan Joyce

Written on October 31st, 2011 by Mike Andrewno shouts
Qantas is the talk of the town on social networking sites after CEO Alan Joyce took the unprecedented step of grounding the airline’s domestic and international aircraft. Twitter account holders ...
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6 in 10 Twitter Followers are Existing Customers

Written on October 21st, 2011 by Mike Andrewno shouts
6 in 10 Twitter Followers are Existing Customers   More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to ...
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Twitter to serve up ads

Written on July 29th, 2011 by Mike Andrewno shouts
Twitter will begin placing advertisements known as ‘Promoted Tweets’ in the timelines of users who follow a particular brand or company. Twitter said it will begin testing the new advertising ...
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Twitter users send 200mn tweets a day

Written on July 1st, 2011 by Mike Andrewno shouts
Twitter users are sending 200 million tweets a day, up from 65 million a year ago, the micro-blogging service says. ‘For context on the speed of Twitter’s growth, in January ...
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Twitter Users Want Businesses to Answer Them

Written on June 20th, 2011 by Mike Andrewno shouts
Companies that answer questions more attractive to users   Social sites like Quora are designed specifically as question-and-answer venues where users can get expert help, but Twitter often serves as ...
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Legal action against Twitter

Written on May 30th, 2011 by Mike Andrewno shouts
An English local authority said on Sunday it had taken US micro-blogging site Twitter to court in California and forced it to release the details of a British user. South ...
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A Look at the True Twitter Audience

Written on March 23rd, 2011 by Mike Andrewno shouts
Not as large as many optimistic estimates Reports of Twitter usage can vary widely. The company itself reported that as of September 2010, 175 million accounts had been created. Firms ...
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