Posts Tagged ‘Twitter’

Mobile Twitter Use Explodes

Written on September 9th, 2010 by Mike Andrewno shouts
Mobile usage of the Twitter social network has increased more than 60% in the past five months, according to data from Twitter. Mobile Twitter Usage Grows The total number of ...

Can Twitter Turn a Revenue Trickle into a Stream?

Written on August 27th, 2010 by Mike Andrewno shouts
It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, ...

Twitter Use More than Doubles

Written on August 16th, 2010 by Mike Andrewno shouts
Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked ...

Heavy Twitter Users Bring Social Activity to New Heights

Written on August 10th, 2010 by Mike Andrewno shouts
Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the ...

Social Sites Get People Talking, but Marketers Must Earn Trust

Written on August 9th, 2010 by Mike Andrewno shouts
Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time ...

Twitter Followers Seek Info, Value

Written on August 5th, 2010 by Mike Andrewno shouts
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for ...

Twitter Has Higher Global Reach for Women

Written on August 3rd, 2010 by Mike Andrewno shouts
Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates ...
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5 Factors Push Email Past SocNets

Written on June 28th, 2010 by Mike Andrewno shouts
Five key factors make email a more popular means of brand interaction than social networks, according to [pdf] a new study from digital marketing firms ExactTarget and CoTweet. Familiarity Because ...

5 Degrees of Twitter Separation

Written on June 25th, 2010 by Mike Andrewno shouts
Almost all users on Twitter are within five steps of each other, according to recent data from social media consulting firm Sysomos. Eight in 10 Twitter Users Within 5 Steps ...

Celeb Twitter Followers Have Low Authority

Written on June 23rd, 2010 by Mike Andrewno shouts
While celebrities have high numbers of Twitter followers, those followers usually have minimal reach and influence, according to social media consulting firm Sysomos. Celebrity Followers Offer More Quantity than Quality ...
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