Posts Tagged ‘Video’

In-stream Online Video Boosts Brand Recall

Written on July 20th, 2011 by Mike Andrewno shouts
Tweet Pre-, mid- and post-roll best video ads for brand marketers Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for […]

May 2011 Australian Online Video Rankings

Written on July 15th, 2011 by Mike Andrewno shouts
Tweet comScore today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users […]

Top Viral Videos – Feb. 2011

Written on March 2nd, 2011 by Mike Andrewno shouts
Tweet   Ads that originally aired during the 2011 Super Bowl and videos featuring autos were heavily featured in the list of the 10 most-shared online videos tracked by Unruly […]

How Marketers Can Benefit from Video Ad Engagement

Written on February 26th, 2011 by Mike Andrewno shouts
Tweet Engagement crucial in this high-cost medium   Marketers value engagement because its presence indicates that a campaign has connected in some way with the target audience. However, while engagement […]

Top Viral Videos – Dec. 2010

Written on January 5th, 2011 by Mike Andrewno shouts
Tweet Sports, especially of the extreme variety, were prominently featured in four of the 10 most-shared online videos tracked by Unruly Media during December 2010. These included the top two […]

In Australia, Men Watch Twice the Amount of Online Video as Women

Written on December 10th, 2010 by Mike Andrewno shouts
Tweet Australians Watched Nearly 3 Hours of Online Video per Viewer at YouTube.com in October comScore, Inc, a leader in measuring the digital world, today released its October 2010 rankings […]

Twitter Video Streams Watched for 2 Mins

Written on November 12th, 2010 by Mike Andrewno shouts
Tweet The average online video stream discovered on the Twitter social network is viewed for two minutes and seven seconds , according to a new study from TubeMogul, Brightcove, and […]

Visitor Engagement Leading Reason for Online Video

Written on November 11th, 2010 by Mike Andrewno shouts
Tweet Increasing visitor engagement is the most popular reason marketers use online video on their sites, according to a new study from TubeMogul, Brightcove, and DynamicLogic. Close to 80% of […]

Brand Managers Use Online Video

Written on September 23rd, 2010 by Mike Andrewno shouts
Tweet Most brand managers currently use online video for marketing purposes and will increase their usage in the next 12 months, according to a new white paper from Brightcove and […]

4 Out of 5 Internet Users in Australia Viewed Online Video in July

Written on September 10th, 2010 by Mike Andrewno shouts
Tweet comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its […]
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