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How Retailers Can Reach Moms

Written on February 26th, 2010 by Mike Andrewno shouts

Moms are empowered consumers who head to the Web to meet their many product needs. With mothers controlling an estimated 80% of household spending, or $1.7 trillion a year, retailers ...

Full Story » Filed under News Tags:Mass media, social media, Social network, Twitter, Virtual community

Gen-Y Women Respond to Interactive, Non-Intrusive Campaigns

Written on January 8th, 2010 by Mike Andrewno shouts

Generation-Y women discover new brands and get most of their style inspiration and product recommendations from blogs and social media, according to a recent research report from PopSugar Media and ...

Full Story » Filed under social media Tags:advertising, Marketing, Online Communities, Peer group, Social network, Social network service, Virtual community

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Posts Tagged ‘Virtual community’

How Retailers Can Reach Moms

Gen-Y Women Respond to Interactive, Non-Intrusive Campaigns

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