Older Adults Double SocNet Use
US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project. ...
How iPad Usage is Shaping Up
In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet ...
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Can Twitter Turn a Revenue Trickle into a Stream?
It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, ...
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Most Companies Have Social Media Strategies
Facebook users warned of ‘Dislike’ scam
Computer security firm Sophos on Monday warned that scammers are duping Facebook users with a bogus "Dislike" button that slips malicious software onto machines. There is no "Dislike" version of ...
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Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with ...
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Few Consumers Interested in Tablet PCs
What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online ...
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